Box: 5.75in" x 7.5in" x 7.75in", Jars: 5in" x 3.5in" x 3.5in", Graphic Design & Product Design
How do you design a product that people would "travel miles for"? You build a legend. I created Uncle Hauler, a gritty, Pennsylvania-inspired spice brand, to showcase that "actions speak louder than words." This project involved designing a custom structural box and four distinct spice jars, each featuring a piece of history that builds upon the lore of Uncle Hauler and his past. It’s a bold exercise in masculine branding and storytelling that draws inspiration from my grandfather, who believes in the same motto: "actions speak louder than words."
 Images/WED logos (Long White Varient).png)
 Images/Uncle Hauler (Full Box).jpeg)
 Images/Garlic and Herb Seasoning.jpeg)
 Images/Dried Paprika Seasoning.jpeg)
 Images/Classical BBQ Rub.jpeg)
 Images/Traditional Treasure Rub.jpeg)
 Images/Uncle Hauler (Fun facts).jpg)
 Images/Menu Image.svg)